Marketing Data Analytics

Course Overview

A practical, insight‑driven course that teaches learners how to use data, analytics, and measurement frameworks to understand customer behaviour, optimize campaigns, and drive marketing performance. The course covers marketing metrics, attribution, segmentation, dashboards, and data‑driven decision‑making using real business scenarios.

Target Audience

• Marketing professionals and digital marketers

• Brand, growth, and performance marketing teams

• Analysts supporting marketing functions

• Students or career switchers entering marketing analytics

• Managers who rely on data for marketing decisions

Course Outcomes

• Understand key marketing metrics, KPIs, and performance indicators

• Analyse customer behaviour, funnels, and conversion patterns

• Use data to optimize campaigns across channels

• Apply segmentation, targeting, and cohort analysis

• Interpret dashboards and marketing reports with confidence

• Evaluate ROI, attribution models, and budget allocation

• Use analytics to support strategic marketing decisions

• Communicate insights clearly to marketing and leadership teams