Campaign Performance Analytics

Course Overview

A practical, data‑driven course that teaches learners how to measure, analyse, and optimise marketing campaign performance across digital channels. The course covers key metrics, attribution, dashboards, experimentation, and insight generation to help teams improve ROI and make evidence‑based marketing decisions.

Target Audience

• Digital marketers and performance marketing teams

• Marketing analysts and BI professionals

• Brand, growth, and acquisition teams

• Students or career switchers entering marketing analytics

• Managers responsible for campaign planning and reporting

Course Outcomes

• Understand core campaign metrics, KPIs, and performance indicators

• Analyse multi‑channel campaign data to identify trends and opportunities

• Evaluate ROI, CAC, CLV, and attribution models

• Use dashboards and analytics tools to monitor campaign effectiveness

• Optimise campaigns using A/B testing and data‑driven insights

• Diagnose underperformance and recommend corrective actions

• Communicate campaign results clearly to stakeholders

• Support strategic decision‑making with evidence‑based recommendations