AI in Marketing Analytics

Course Overview

AI in Marketing Analytics explores how artificial intelligence transforms the way organisations understand customers, optimise campaigns, and make data‑driven marketing decisions. The course covers machine learning applications, predictive modelling, customer segmentation, recommendation systems, natural language processing, and automated marketing workflows. Learners examine how AI enhances targeting, personalisation, content optimisation, and ROI measurement across digital channels. The course blends marketing strategy with advanced analytics to help professionals leverage AI responsibly and effectively in modern marketing environments.

Target Audience

• Marketing and digital marketing professionals

• Data analysts, marketing analysts, and business intelligence teams

• Product managers and growth strategists

• Professionals working in customer insights, CRM, or performance marketing

• Early‑career learners entering AI‑driven marketing roles

Course Outcomes

• Understand how AI and machine learning are applied in marketing analytics

• Use predictive models to forecast customer behaviour and campaign performance

• Apply AI techniques for segmentation, personalisation, and targeting

• Analyse customer journeys using AI‑enhanced data sources

• Evaluate the impact of recommendation engines and automated decision systems

• Use NLP to analyse customer feedback, sentiment, and social conversations

• Assess ethical considerations in AI‑driven marketing, including bias and data privacy

• Translate AI‑generated insights into actionable marketing strategies