E-commerce Analytics

Course Overview

A practical, digital‑commerce‑focused course that teaches learners how to use data to optimise online sales, customer journeys, product performance, and marketing ROI. The course covers web analytics, funnel performance, conversion optimisation, cohort analysis, pricing and promotion insights, inventory and fulfilment analytics, and predictive modelling across e‑commerce and omnichannel environments.

Target Audience

• E‑commerce, digital marketing, and growth teams

• Product managers, CRM teams, and customer‑experience professionals

• Data analysts, BI developers, and digital analytics specialists

• Merchandising, pricing, and operations teams

• Students or professionals entering e‑commerce, digital business, or analytics roles

Course Outcomes

• Understand e‑commerce data sources, KPIs, and performance frameworks

• Analyse traffic, engagement, conversion funnels, and customer journeys

• Use cohort analysis to evaluate retention, repeat purchase, and lifecycle value

• Apply predictive models for demand, churn, and personalised recommendations

• Evaluate pricing, promotions, and campaign ROI using data

• Build dashboards for product performance, marketing insights, and operational metrics

• Identify bottlenecks, drop‑off points, and optimisation opportunities across the funnel

• Communicate e‑commerce insights clearly to marketing, product, and leadership teams