Hotel Performance Analytics

Course Overview

A practical, hospitality‑analytics course that teaches learners how to measure, analyse, and optimise hotel performance across rooms, F&B, distribution, guest experience, and commercial functions. The course covers occupancy and revenue metrics, market benchmarking, channel and segment analysis, operational efficiency, forecasting, cost control, and data‑driven decision‑making to improve profitability and competitiveness.

Target Audience

• Hotel operations, revenue management, and commercial strategy teams

• Sales, marketing, and distribution professionals

• Data analysts, BI developers, and forecasting teams in hospitality

• Property managers, F&B leaders, and hotel consultants

• Students or professionals entering hospitality, tourism, or analytics roles

Course Outcomes

• Understand hotel performance KPIs and frameworks (RevPAR, ADR, OCC, GOPPAR, TRevPAR)

• Analyse room, F&B, ancillary revenue, and departmental performance

• Evaluate market competitiveness using benchmarking tools and comp‑set insights

• Assess channel mix, distribution costs, and segment profitability

• Apply forecasting models for occupancy, revenue, and operational planning

• Build dashboards for performance monitoring, guest insights, and commercial reporting

• Identify inefficiencies, leakage points, and revenue‑growth opportunities

• Communicate performance insights clearly to operations, commercial, and leadership teams